Pawpup Cafe
Search, local discovery, and a landing page built to turn visibility into visits.
Role — Search, Local SEO & Google Ads Manager
I handle Pawpup Cafe's search and discovery end to end. That covers SEO and AEO so the cafe ranks on Google and gets surfaced by AI search, Google Ads through Performance Max campaigns, and a well-managed Google Business Profile for local visibility. I also built and maintain their landing page, which ties the traffic together into visits and enquiries.
Pawpup Cafe needed to be found by people searching nearby right when they're deciding where to go — across Google search, AI-powered search, and Maps — and needed a landing page that actually converted that traffic.
I handle search and discovery end to end: SEO and AEO for organic visibility, Performance Max campaigns for paid reach, and Google Business Profile management for local search — all pointed at a landing page I built and maintain to convert that traffic into visits and enquiries.
Pawpup Cafe now shows up consistently across Google search, AI search, and Maps, with a landing page built to turn that visibility into actual visits.
What shipped